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Yeti Out joins Nike By You for the React Vision "LOST SIGNAL"
Born in Shanghai's NikeLab and inspired by the concept of connectivity
Fashion
July 24th, 2020
July 24th, 2020
The Yeti Out collective is the mind behind the new React Vision LOST SIGNAL created together with the Beaverton brand as part of the Nike By You project.
Inspired by the desire to connect URL and IRL, behind the Yeti Out concept there is also the idea of highlighting the darker side of a culture where Wi-Fi is like water. The sneaker was born from an eight-week work at the NikeLab's On Air Studio in Shanghai, a city witnessing firsthand the dark side of the web after the censorship put in place by the Chinese government.
