The vibes of summers spent in the South of France in the new Helas collection

Translating the unique atmosphere and the summer vibes that distinguish the South of France into casual items characterized by clean-cut and suggestive prints.

This is what happens with the Summer/Holiday 2020 collection by Helas, the skate brand born in France from the mind of Lucas Puig, Clément Brunel and Stephen Khou. The capsule is inspired by the nautical world and by boat trips, combining everything with seascapes and sunset skies, the most fascinating elements of the Mediterranean aesthetic that the brand aims at representing.

The lookbook of the collection shot entirely by the Helas team with a disposable camera, best represents all the brand's values. The images, taken during a stay in Sète perfectly reflect that idea of fraternal and carefree friendship that makes every summer day an adventure. For the summer season, the brand with the umbrella logo offers a 'Nautical Pack', consisting of tracksuit, cap and T-shirt, as well as several tees with striped print or characterized by pastel colours, swimwear, and accessories such as 'Italo Disco' loafers, perfect for adding a formal touch even on an August evening.