Bugs Bunny and Looney Tunes star in Kith's latest collaboration

After the Rugrats and the Power Rangers, Ronnie Fieg chose Bugs Bunny and the Looney Tunes for his latest collaboration. The characters of the Warner Bros. cartoons are in fact the protagonists of the new Kith drop, a tribute to the 90s made of hoodies, t-shirts, sneakers and accessories.

The occasion is the 80 years of Bugs Bunny, the main protagonist of the collection where the story of the character melts with the pieces chosen by Fieg. There is a tribute to Space Jam and the Tune Squad, but also to the history of the entire Looney Tunes group in the pieces that transform the closing phrase of each cartoon "That's All Folks!" in "Just Us, Kith".

To complete the collection there are a pair of Chuck Taylor 70 Hi, varsity jackets that pay homage to those on sale in the now disappeared Warner Bros. store and a series of stuffed animals depicting the Looney Tunes characters. All strictly in grey, to pay homage once again to Bugs Bunny.

To launch the collaboration, Fieg will conduct a Saturday Morning Cartoons on kith.com on Saturday 11 July in which he will show his four favourite Looney Tunes episodes and will interview some iconic names of the franchise, including Bugs Bunny voice actor Eric Bauza.