Diesel celebrates Pride Month with a new capsule collection
A selection of rainbow items perfect for summer
June 13th, 2020
On the occasion of the Pride Month, Diesel unveils a new capsule collection celebrating individuality, pride, and the power to live the way you want. Renzo Rosso's brand has created a selection of pieces for the summer that includes sweatshirts, t-shirts, tank tops, underwear, swimwear, socks, caps, sunglasses and even a beach towel. All available in black or white and featuring rainbow prints and details.
The images supporting the launch of the capsule were created by members of the LGBTQI+ community. Harlow Monroe, Sofia Malamute, Stella Lucia, Kai Isiah Jamal, Saro and Ian Isiah took the shots during the lockdown, inside their homes or in their favourite places.
The Pride 2020 collection is available online and in the brand's stores.
Diversity and inclusion have always been core values of Diesel that, together with the Pride 2020 collection, has unveiled another important project: Francesca. The short movie directed by François Rousselet tells the story of the transition of a young woman, born as a man, who re-appropriated of her identity and her life. The protagonist is played by model and activist Harlow Monroe.