The new images of the LIFESUX SS20 collection

LIFESUX is constantly evolving. The Italian brand born in 2016 from a group of Italian friends inspired by an anonymous tag (literally: "Life Sux") they casually found on a wall, - today is one of the most interesting brands of Italian streetwear, thanks to its unique blending of streetwear codes and more traditional sartorial rules.

In the new images portraying the SS20 collection, shot by Steffen Grap and interpreted by Johannes Schirrmeister, the Italian brand confirms its street attitude and propose new psychedelic graphics, bright colours and prints inspired by pop culture, as an irresistible Fred Flintstone... stoned.