Nove25 gets ready to open its second store in Milan

Milan is ready to re-start. On May 18, when the boutiques will re-open their doors after the long stop due to COVID-19, Nove25 will inaugurate its second store in the city. The jewellery brand will add three shop windows in Corso Buenos Aires (4) to its flagship store in Via Ravizza, in the heart of the shopping district.

The launch of this new adventure is not only a positive sign to other retailers or a tribute to one of the cities that was hit the hardest by the pandemic, but it is also a gift to all the fans who supported the brand during this challenging period. The online sale of Nove25 silver jewellery, customizable pieces that combine Italian tradition and technology in an original way, increased by 200% during March and April compared to the same months of 2019. A few weeks ago, the release of the collection inspired by the world of tarots was in fact a great success.

The Milan one is not the only Nove25 store that will open in 2020, as Roberto Dibenedetto, the founder of the jewellery firm, reveals in a recent interview:

In July we will open our 12th store in Pavia, while in autumn we should open 5 stores in China with a partner. Negotiations, already underway, were suspended in January because of Covid-19, but now we restarted. We also have a new shop in Ibiza, but in this case it is a relocation.