EDWIN presents the new 'Made in Japan' collection
With an editorial shot by the SABUKARU team and set in Tokyo
Fashion
April 10th, 2020
April 10th, 2020
EDWIN, the Japanese brand that made denim history and invented the stonewash technique, is back with Made in Japan.
For the first time, the SS20 collection includes premium cotton clothing such as sweatshirts, t-shirts and crew neck sweaters inspired by the essential wardrobe of the West, but revisited in a Japanese style with the exceptional know-how of the masters of Okayama. Alongside this new proposal there is a classic selection of denim products such as jackets from the military archive and jeans in three different fits (Loose Straight, Regular Tapered and Slim Tapered), which have always been distinguished by excellent quality and craftsmanship.
EDWIN launched the collection with a video and an editorial produced in collaboration with SABUKARU and Nicolas "Yuthanan" Chalmeau, who, through the evocative images set in Tokyo, tells the connection between Japanese tradition workmanship and the use of denim in modern city life.
The Made in Japan collection is now available in EDWIN Stores in London, Berlin, Paris, Milan, Tokyo and Osaka as well as select stockists around the World and online.
