Carhartt WIP introduces a new organic cotton canvas

The issue of sustainability has become a central topic in all the branches of the fashion industry, to the point that also the brand symbol of the workwear aesthetic has started to take concrete actions to tackle this problem. 

Carhartt WIP evolves and stays true to its quality standards, proving that it's not just the workwear aesthetic and unconventional style are the secrets of its success. Since the SS19 collection, the US brand has increased its focus on eco-sustainable materials and started to replace its most representative fabric: Dearborn Canvas. The one that was the basis for many of its most iconic pieces, such as the Michigan Chore Coat and the Active Jacket, is now replaced by a new version in organic cotton. Strong and hard-wearing, the canvas still has its classic look but acquires a sustainable core. The benefits for the environment are many. For example, not using chemical pesticides or synthetic fertilizers in the agricultural process protects natural resources and is healthier and safer for those who work these crops. 

The future of the brand, which is committed to using cotton from sustainable sources, is eco-friendly. As demonstrated by the new SS20 collection, which is already available online, in Carhartt WIP stores and retailers. Each organic cotton item features an exclusive tag.