The faces of Milan in the SS20 Sunnei campaign

Contemporary, sophisticated and at the same time light, fresh. Sunnei's normcore is made of essential and cool items, with a love for simple shapes and layering.

All elements that define also the SS20 collection and that are now the protagonist of the new advertising campaign shot by Andrea Artemisio together with a group cast of models and friends of the brand, who all have a special connection with Milan, the city where Sunnei is based.

Presented during the MFW under the overpass of the Parco dell'Acqua, in the Rubattino district, for the occasion redeveloped and turned into a catwalk, the proposal celebrating the brand's fifth anniversary mixes streetwear influences and contemporary minimalism. Simone Rizzo and Loris Messina opt for layering in the styling and construction of the garments, confirm stripes as the key element of their aesthetic and introduce innovative elements in knitwear with the use of nylon gaff and 3D yarns and a new striped poplin. The colour palette ranges from darker shades to brighter accents, as well as a tribute to the white with a series of items made in partnership with Albiate 1830, part of the Italian textile company Albini.

One of the collection's most popular items, in addition to Rubberized Earrings, is the I hate fashion t-shirt, an irreverent phrase taken from a 1995 photo of the Wingstok Festival, which in the campaign images is worn by Carlo Pastore, radio and TV host and art director of MI AMI Festival.