The new adidas video-campaign directed by Jonah Hill

After announcing the start of his partnership with adidas a few weeks ago, Jonah Hill directed a new video campaign called Change is a Team Sport. This campaign is one of many initiatives launched by adidas to mark the 50th anniversary of adidas Superstar. For the occasion, the German brand has partnered with celebrities from the worlds of gaming, music, fashion, skateboarding and gaming such as Blondey McCoy, Kerwyn Frost, Pharrell Williams, Ninja, Yara Shahidi, Sfera Ebbasta and Mette Towley.

The video, directed by Jonah Hill, stars skater Jenn Soto as she moves through an American high school wearing adidas Superstars and meeting all the celebrities of the adidas team. In addition to directing, Hill also narrates in a voice-over role. On the occasion of the release of the video, the actor commented:

“There’s no knowledge without the older generation who did it first. And there’s no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”.

You can watch the short Change is a Team Sport below. Stay connected to nss magazine for all updates on the new adidas releases.