Balenciaga unveils Pre-Fall 2020 collection
With the introduction of Balenciaga-branded gym wear
Fashion
January 23rd, 2020
January 23rd, 2020
Demna Gvasalia's pre-fall collection takes inspiration from activewear and introduces the launch of the Balenciaga gym clothing line.
Sweatshirts translated into red draped dresses, and a silk dress with a calligraphic print of the brand logo combined with large red slides in the background. Among the items: sweatshirts and leggings finally added to the permanent collection. Couture-inspired garments, including sculptural coats with gigantic bell sleeves, extra-large sweaters, biker pants, and jeans with a punk-rock flavor.
Deconstructed details such as folded collars, diagonal seams, and stacked pockets. The photos of the pre-fall campaign are characterized by the Balenciaga brand logo all over the images, almost as if they want to reserve the copyright (Shutterstock), the models are no longer caught in a forced static nature but are about to take action and break the scenic illusion.
