Khalid has announced a partnership with Reebok

A few hours ago, Reebok announced a global partnership with American R&B songwriter Khalid.

Khalid, a young pop star with almost 8 million followers on Instagram, who's always stood out for his sense of style, will debut in the Sport The Unexpected campaign, a hymn to creativity and the celebration of individuality. The SS20 Reebok campaign will play on a mix of irreverence to the surreal thanks to the authentic figure of Khalid who will be able to visually tell an original story. The visual narrative of the campaign will highlight Khalid's energy, enhancing the identity of the Reebok brand with a contemporary perspective.

In honour of the partnership, a shot was taken with Khalid with his dog Maui wearing an exclusive Reebok suit. The release of the collaboration is set for spring-summer 2020.