VIETTI is about to open its new concept store on Lake Maggiore

It will open its doors tomorrow December 13th, in Arona, the new space by VIETTI Shop, the retailer that for years has been at the forefront of the luxury and streetwear world, and that thanks to a unique and eclectic selection of high-profile brands has made the aesthetic and the taste of its land well-known all over the world.

What is about to be unveiled is much more than a simple shop, it's a real concept store that contains accurate and multi-layered research on many levels: an innovative display of the products, a versatile interior, a wide selection of brands and an attitude to host events. The objective is to give life to a real lab where to develop events, workshops and pop-ups that reflect the soul of the store and its community as well as Vietti's values. It's an unprecedented and important chapter in the history of VIETTI, whose adventure in the fashion world dates back to 1952 right in Arona, and that's exactly from this special and evocative place that the retailer has decided to go back for the opening of its most fascinating store to date.

Besides a contemporary and sleek design, the concept store can boast an interesting and eclectic selection of brands that range from luxury to the streetwear world, with labels from all over the world. Along with Burberry, Prada, Moncler, Alexander McQueen and Christian Louboutin, stand out the creations by Needles, Fear of God, Undercover, Readymade and many others.