APJP is one of the freshest and most creative projects in Milan, made of colors and artistic instinct, which today goes straight to Black Friday, revisiting denim and the meaning of black.
The meanings of black color are limitless, from fear to elegance, but also synonymous with subtle and measured humor, like APJP's touches of color. The vintage denim reconditioned and customized by Joelle Pomioli and Alberto Panocchi focuses on the theme of black humor, playing down embarrassing situations in a fashion key.
Mauro Maglione's shots depict everyday life and unpredictability, error and wonder, the same values that led the project to be appreciated by the Milanese fashion and creative community. APJP in this collection confirms its role as a protagonist in sustainability, everything is recycled and recyclable, from vintage jeans to the label, up to the adhesive to close the packaging.
The buses of the ATM lines, the stairs of a Milanese house and the tram tracks become the set in which the new APJP collection are revealed, made for this Black Friday and available in the nss store.
Photography Mauro Maglione
Art Direction Alessio Pomioli
Stylist Joelle Pomioli
Models Tatiana Djau, Bamby, Gabriele Pecin @ BraveModels
