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Tommy Hilfiger takes us back to the 90s with the TOMMY JEANS Sport Tech Denim capsule

Colorful, cool & unisex

Tommy Hilfiger takes us back to the 90s with the TOMMY JEANS Sport Tech Denim capsule Colorful, cool & unisex

Tommy Hilfiger's archive is full of cool and iconic pieces. Millennials and Gen Z love especially the 90s items, the ones worn by the major hip hip stars of the time, from Aaliyah to TLC, to add to their looks a preppy twist.

For all its fans, the brand went back to 1997 when Hilfiger activewear, with its new mix of technical sportswear and street style denim, revolutionized fashion. The result is TOMMY JEANS Sport Tech Denim, a capsule of 15 unisex, colourful and bold pieces including tops, outerwear, bottoms and accessories. Each item is updated combining urban aesthetics with sporty details and is refined with reflective details, with shades of navy blue, purple and teal. The hoodies are made of cotton with printed logos that run along the sleeves, while the fleece pullover with its bold red and white geometric graphics confirms (as previously anticipated by nss magazine here) its role as a new streetwear symbol. Definitive must-haves are the multi-print or striped T-shirts and the famous Sport Tech hooded jacket featuring the Tommy Hilfiger flag across the chest. Nylon pants feature a built-in, pull-tab belt and reflective piping down the sides; brightly printed beanies and versatile fanny packs in blue and red or purple and teal. 

The entire collection is already available online at tommy.com and in selected stores of the brand.