FUTUR x Helly Hansen collab: “Ocean Shadow Series”
A new capsule inspired by sailing and military apparel
Fashion
October 30th, 2019
October 30th, 2019
The French brand FUTUR will launch in November and exclusively for Japan a collaboration with the historic Norwegian brand Hally Hensen.
"Ocean Shadow Series" is the name chosen for a capsule collection that contaminates Helly Hensen's sailing-oriented soul with the inspirations of the streetwear world from which FUTUR is born. The collection consists of a jacket, a flight cap, a pair of pants and a vest.
The key element of the capsule is the Shadow Sea Jacket, inspired by the design of military jackets and stealth ships. From the military world, the jacket takes up the bellows pockets with Velcro closure on both the front and back of the garment. The FUTUR logo is reflective and printed on the back. The coat is made of a special material, called Helly Tech, which combines a waterproof membrane and breathable one, creating perfect atmospheric insulation even in the harshest conditions.
Technical fabric is also the protagonist of the pants, the technical vest and the hat, all made of soft Polartec micro-fleece, another one of the typical materials of Helly Hensen's products. All these garments maintain high standards of technical performance but possess design finishes that elevate them and recall the streetwear sensibility of FUTUR.
The capsule will be available exclusively at the FUTUR x Helly Hansen pop-up shop in Tokyo, at the retailer H Beauty & Youth, starting November 1st.
