6 things to know about Virgil Abloh x IKEA collection

Virgil Abloh is one of the leading names in the industries of fashion, streetwear and possibly in a few days, even home decor.  From 1 November the presale of the MARKERAD collection begins - the line of accessories and furnishings designed by Virgil Abloh for the Swedish furniture giant IKEA. MARKERAD is nothing but the latest demonstration of the talent and eclecticism of the Off-White and Louis Vuitton Creative Director, who uses the artistic process and communication to create a connection with the irony and practical use of his creations, whether they are clothes or even better everyday articles for the home. To be prepared for the official release it is necessary to keep in mind six important indications, which could determine your "WET GRASS" carpet or Monna Lisa cop.

#1 Where to buy MARKERAD collection

The presale will start in Italy on Friday November 1st, 2019, only in the Milanese stores of IKEA Milano Carugate, IKEA Milano Corsico, IKEA Milano San Giuliano and in the Roman offices of IKEA Roma Anagnina and IKEA Roma Porta di Roma. It is not possible to book or buy MARKERAD in other IKEA stores besides those in Milan and Rome.
The MARKERAD collection will arrive online on the IKEA website only 10 days later, on 11 November, at 11:11.

Copyright © 2019 nss magazine

Copyright © 2019 nss magazine

Copyright © 2019 nss magazine

Copyright © 2019 nss magazine

#2 How to buy in-store? 

The in-store purchase procedure is typical of the raffles. On November 1st, whoever comes first is served. Each person in the queue will be assigned a booking order for the products in the collection, while stocks last. The payment for each item must be made within the same day of the reservation and exclusively during the opening hours of the stores, through a dedicated Customer Service area, in which it will be possible - as well as in the deposit - to also get the goods.

#3 How to buy online? 

The official website for buying the MARKERAD collection is IKEA.it.
The official timetable will start at 11:11 am on 11 November 2019, following the standard procedure for the other IKEA products.

#4 Number of MARKERAD pieces that can be purchased

In each IKEA store, it will be possible to purchase only a limited number of copies per product, as well as for online purchases. In case you were thinking of cop the entire warehouse and resell everything, IKEA could cancel the order leaving you empty-handed. This table will give you more details for each piece of the collection.

#5 number of pieces available for each product of the MARKERAD collection

The number of pieces available for each product is not unlimited, the most limited are the Day-bed frame and the mirror, while the most accessible for quantities will be the two models of bag 79 l (7400) and 33l (7300). Check below the complete list 

#6 Prices

Perhaps the most relevant detail is how much it will cost to make up the living room with the Virgil Abloh x IKEA assortment. The most expensive items will be the table (€ 279) and the "Wet Grass" rug (€ 229), the latter most likely the most wanted in the store and online. If you are looking for a tool set kit instead you will only have to shell out € 8.99, the lowest price of the MARKERAD.