Sustainability according to Woolrich and Griffin Studio

Woolrich FW19 season starts from the coasts of south-west England and above all from the collaboration with Griffin Studio, a creative hub that is inspiring a change in fashion in terms of sustainability and environment protection.
The meeting point for this collaboration between the historic American brand and Jeff Griffin is the aim to create garments designed for outdoor activities, with a mature approach that gives life to an immersive experience in nature.
The process of dyeing the garments determines 20% of water discharges globally and 200 liters of water are required to dye 1kg of fabric. For this reason, Griffin, together with the fabric manufacturer Majocchi, adopted a new Zero Water process, creating Eco Ramar Cloth, an ecological version of Woolrich's historic fabric.

The dialogue with Woolrich's nature becomes complete in this collection, from the Pennsylvania woods to the English coasts. The sea plays a leading role in this project, the fabrics of the garments are an act of ecologic activism of the brand, made with plastic collected from the Spanish coasts and transformed into recycled Polyester, which is combined with cotton grown without pesticides.
Griffin Studio and Woolrich thus create a small circular reality, also thanks to the capsule Second Life, limited edition and made with production wastes.
Circular also means longevity and versatility, which is why the items of the collection such as the parka can be transformed into a sleeping bag or a poncho. To remove the prejudice that leads to associate sustainable fashion with low-quality products, Woolrich takes up some of its symbols such as the red and black Buffalo Check and the Hunting Orange Wool, becoming part of that necessary ethical fashion renewal process.