16 million live-views for the first Gucci show on Weibo

The Gucci SS20 Milan fashion show, the one of the protest of the model Ayesha T Jones, was the first-ever for the Italian brand transmitted on Weibo, the hybrid app between Twitter and Facebook and born after the block of social networks in China.
On September 22nd, during Alessandro Michele's show, there were 16 million users connected to the show in streaming, reaching 22 million counting the total views of the following days. There were also many reactions to the show, with 179,000 live comments and 421 000 likes.

Gucci is focusing a lot on the Chinese fanbase and, after have opened the flagship store in the Plaza 66 mall in Shanghai, the brand will open a new concept store in Beijing on November 6th. The launch of a new make-up line dedicated to the Chinese market must also be added to these steps. Gucci's success passes a lot through social networks, with 36 million followers on Instagram - the first fashion brand -, 18 on Facebook and 5.7 on Twitter. According to Tribe Dynamics, Gucci is the brand with the highest media value (26.7 million dollars), followed by Chanel (23.5) and Dior (21.8). The landing in Weibo can do nothing but increase these numbers.