StockX will partner with SNEAKERNESS Milano

Following the great success of last year, the new edition of SNEAKERNESS is about to start in Milan. On October 5 and 6, the Fabbrica Orobia (in via Orobia 15) will turn into the place to be where all the sneaker enthusiasts will be able to admire and buy rare, limited edition, numbered, and autographed shoes, historical pieces, unique models, the most prestigious and special collaborations, exclusive previews. A real full immersion in the sneaker culture that brings together sneakerheads, curious people, more than 50 resellers and experts in the field, between talks, presentations and moments of celebration.

The focus of this second edition in Milan will be counterfeit products among resellers, a problem that is so widespread that it can be no longer ignored, as it generates unaware victims among the sneakerheads and the sellers themselves. Sneakerness will join forces with StockX to present solutions such as the global authentication system and transparent pricing to determine the average prices of each release. The world's first reselling stock market will arrive for the first time in Italy with its Drop-Off concept and will offer users the ability to deliver sneakers they have already sold on the platform, authenticate and receive payment directly on the spot and in person. Not to be missed if you are interested in the subject of reselling and its evolution is the talk with Derek Morrison, director of StockX Europe, Stefano Pomogranato, founder of Special Sneaker Club Milan, Jacopo Pozzati, founder of SOTF and Kola Tytler, co-founder of Dropout Milan.