Reebok celebrates who's not afraid of breaking the rules in the new MYT campaign

An unusual London shot at night with empty streets. Six urban personalities, chosen among the coolest underground DJs and musicians of the moment, tell us what it means to break the standards for them. Taylah Elaine, host of the famous +1 parties, singer-songwriter Amber Donoso, radio host NTS, Chloëdees, DJs Ruby Savage and Bambounou and London PR Tommy Gold are the protagonists of Reebok advertising campaign for the MYT (Meet You There) collection. 

Breaking the rules for me means being different. For example, I use my own personal style to express my individuality. This philosophy is closely linked to my way of being an artist.

Amber Donoso explains, while Ruby Savage continues:

In my creative dimension as a DJ there are no rules. Basically, it is the artist who gives form to his art. You have to set your own goals and keep them in mind while always remembering what is the motivation that led us to do so. It's important to understand what message you want to convey and then try to do it in the best possible way.

The desire to break standards and expectations by using art as a means of expression is what all artists have in common, but also Cardi B, Reebok's face who first launched the MYT collection, now available on reebok.it. In a series of videos, the Bronx star explains why it is better to be true to oneself when it comes to personal style and, while doing so, shows off the brand's new athletic garments, a series of items designed to meet high performance sports, including jogging, windbreakers and T-shirts made from xxs to xxxl.