The most sought after women's items in the second 2019 trimester
The Lyst Index ranking confirms the great influence of celebrities
July 31st, 2019
Thanks to the reports made public today by Lyst Index, we have the complete vision of those are the most desired women's items, searched and purchased in the second quarter of 2019.
The coming to the summer season has certainly influenced the research, it talks about 5 million users and over 12 thousand physical and online stores. A few months ago we showed you the Q1 ranking, which saw Alexander McQueen's sneakers in the top spot, followed by Prada and Jaquemus accessories and some timeless items like the Fendi Baguette and the Gucci Ace sneaker.
The Lyst algorithm has traced the social trend connected to the brands, such as the increase in engagement, the likes and the positive or negative sentiment of the comments. Take a look at the ranking of the 10 most desired women's items in the second quarter of 2019.
On the top step of the podium, the "Cash Inside" bag by Off-White is the fashion product most desired by women this season, followed in second place by the Teva Hurricane XLTD2 sandals. In third place is the C crocodile printed mini-bag by Chloé, which was the most desired product of the French brand, with a 400% increase from one quarter to another in global searches.
For women, a striped adidas Originals + Ji Won Choi item ranks fourth, especially after Beyoncé shared a photo on Instagram wearing an adidas x Ji Won Choi striped jersey jumpsuit, raising red suit to increase by 183%.
The ranking also establishes the great return of Bottega Veneta in the fashion world, "The Pouch" is the 5th most desired product, also thanks to the impressive worldwide advertising campaign on social media and over 10,000 views per month since its relaunch.
In sixth place the Topshop sandals while on the seventh the swimsuit with cow print of Onia x WeWore, grew in research by 33% after being worn by Kylie Jenner and Khloé Kardashian. Influencers also moved the eighth-most wanted item, namely The Tie-Dye T-Shirt by Ralph Lauren, worn by Gigi Hadid, Adwoa Aboah and Nina Suess. At the bottom, Isabel Marant's Tundra Suit and Love Shank's silk dress.