HBX and THE CONVENI open a pop-up store in Hong Kong

THE CONVENI has landed in Hong Kong. After the great success of the pop-up store at the Ginza Sony Park in Tokyo, Hiroshi Fujiwara's latest temporary retail project combining fashion, convenience store and Japanese aesthetics is ready to win over the Chinese public.

In collaboration with HBX, Hypebeast's e-commerce destination, the designer's team recreates the atmosphere of a classic minimarket, with shelves and cold drinks refrigerators. In these spaces, there are a series of ready-to-use fashion and lifestyle products packed to parody the authentic food products in every Japanese convenience store: sweatshirts, tees, hats, caps, bags, stationery, tote bags, socks and even an exclusive t-shirt made in partnership with HBX. All rolled up like onigiri wrap or in plastic bottles and coloured cans of soda, stuffed into bags of chips or cartons of milk.

The Hong Kong concept store opens today, July 19, and will remain open to the public until July, 31st.