The Instagram account unveiling the stories behind the coolest street style shoes
@ShoesOf collects the shots and the stories of sneakerheads and not only from around the world
July 9th, 2019
My mama always said you can tell a lot about a person by their shoes, where they going, where they been.
Forrest Gump's mom was right and if the idea hadn't come to Lexi Cross and Huston Conti before, in a parallel universe, maybe she would be running @ShoesOf.
More than just an Instagram account for shoes-addicted. The project combines the images of sneakers and stilettos with a small caption that reveals something about the wearer: why did they buy those shoes? What detail has won them over? Why do they like them? There's the neo-mom who went back to wearing her heels to feel sexy and those who customized their sneakers inspired by A$AP Rocky, those who chose purple boots to gain power like actress Pam Grier and those who believe that their golden shoes helped them get a job or those who hate their toes and that's why they wear sandals with funny socks.
Initially focused on the New York area, the profile later began to document the styles and choices of other footwear cities such as Milan, London and Paris until it became a creative agency and a platform for discovering trends and tastes extended to the whole world and collaborating with many photographers. Lexi and Huston's project reminds of the successful adventure of Humans of New York, Brandon Stanton's blog that won millions of followers with street portraits and empathetic interviews collected in the Big Apple. The similarities between the two photographic diaries are evident, at least in the concept, even if @ShoesOf has yet to reach Stanton's level of emotional and sociological resonance. For the future, Lexi and Huston would like to transform their experience into a book and a TV show.