Swatch's new BIG BOLD collection

A fun casual style, characterized by a great variety of models and a focus on pop culture, these are some of the features that accompany Swatch's history since its origin. The Swiss brand, constantly oriented towards new trends, has now presented its latest BIG BOLD collection, with 6 new models with a strongly street style, also evident in the latest collaboration with BAPE, presented in recent weeks in Tokyo and to which we participated, collecting some shots of the experience. On classic colors such as black and dark green, the details of the numbers and the texture of the strap stand out in electric blue, "Blood" red or orange. 

In the literal meaning of the term, BOLD describes not only a physical characteristic but more precisely an attitude, which leads to emerging for disruptive qualities such as strong expressiveness, courage, and presence. These same principles are the basis of the 6 new models, in which the physical characteristics are highlighted by details and colours. The flat glass, the surface of the strap and the dial with 3D printing embellish the design and are distinctive signs of the BOLD style that characterizes the whole Swatch story.