Louis Vuitton introduces the ArtyCapucines

Michael Burke, president and CEO of Louis Vuitton, has repeatedly pointed out that it has become essential in the world of luxury to offer the customers products characterized by "interesting, contemporary and relevant creativity" and how this is part of the various collaborations of the Maison with art icons such as Stephen Sprouse, Takashi Murakami, Richard Prince, Yayoi Kusama and Jeff Koons.

For its latest special project, ArtyCapucines, LV has decided to continue to explore this world by choosing six contemporary artists to reinterpret the Capucines bag, first launched in 2013 and named after Rue des Capucines, the Parisian street where Louis Vuitton opened its first store in 1854: Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self and Jonas Wood. Each of them was free to express his creativity.

Alex Israel, a Californian well-known for his works commenting on the powerful cultural and social influence of Hollywood and American Dream, has reproduced his typical coloured waves to obtain a patchwork-like effect, actually made with a single piece of leather, expertly sewn to give a 3D effect and printed with a special digital transfer technique. Urs Fischer, famous for his large installations that deal with decay and transformation, has played with a simple white leather bag made unique by a thin gold chain to hook as ironic charms fruits and vegetables of silicone. South African artist Nicholas Hlobo opted for intricate leather designs sewn and knotted by hand, while Tschabalala Self for patchworking. Jonas Wood based his project on one of his paintings, creating an intricate fusion of printed leather and hand embroidery on the bag. Finally, Sam Falls used mother-of-pearl as a material to make his work for LV special. The final result is a series of bags that highlight both the creativity of the artists, as well as the innovation and know-how of Maison's ateliers.