The Summer of Wrangler 2019 campaign

A journey on the road through the warm and sunny landscapes typical of Arizona. Dreamy days, kissed by the heat of summer, spent between mornings in the pool, horseback rides, evenings drinking with friends and relaxing in motels along the way.

The images of the new Summer of Wrangler 2019 campaign celebrate these unforgettable moments by evoking the retro atmosphere of a kind of America that we have learned to know in the movies with titles like Thelma & Louise. The boys and girls in the shots wear denim pieces in different variations: from darker to lighter shades to vintage-inspired total white, from classic skinny and slim models to the mom cut. They are garments with western vibrations, but perfect for a bohemian style, refreshed by the introduction of new elements such as a jumpsuit in a softer and more feminine linen blend and a geometric pattern that evokes the typical landscapes of Arizona.

Arizona.