Lacoste replaces its iconic crocodile with 10 endangered species
For the 'Save Our Species' capsule collection
May 17th, 2019
Lacoste renews its commitment to protecting the planet and for the second year, launches Save Our Species, a capsule collection in support of the International Union for Conservation of Nature (IUCN), an ONG that deals with the protection of animals and nature.
For the occasion, the brand has replaced its iconic crocodile logo with 10 endangered species on a series of white polo shirts. The result is a total of 3,520 T-shirts on sale from 22 May at £135, whose profits will go to the IUCN. Each of these specials items will be available in a single store, in a number of pieces corresponding to the number of animals still present in the world. For example, Lacoste store in Paris will only house the Iberian lynx, the Tokyo headquarters the northern hairy-nosed wombat, the London headquarters the Yemeni Mouse-Tailed Bat or Rhinopoma hadramauticum and so on.
Below the complete list of animals, number of tees (and specimens in the world) and where to buy them.
- Iberian Lynx: 589 specimens left (Paris)
- Yemeni Mouse-Tailed Bat: 150 specimens left (London)
- Opal Goodeid: 150 specimens left (LA)
- Northern Hairy-Nosed Wombat: 115 specimens left (Tokyo)
- Mountain Chicken: 132 specimens left (Miami)
- Addax: 90 specimens left (Berlin)
- Cebu Damselfly: 50 specimens left (Shanghai)
- North Atlantic Right Whale: 444 specimens left (New York)
- Moheli Scops Owl: 400 specimens left (Seoul)
- Hawaiian Monk Seal: 1,400 specimens left (online)