Nike and Heron Preston will launch the Air Max 720/95 in Milan during an exclusive workshop

During Design Week, Milan is at the centre of the international design scene with a myriad of events and exhibitions located around the city. The sneakers, which have become a cult object at the centre of everyone's attention, are no exception and on the occasion of the Design Week, the collaboration between American designer Heron Preston and Nike will be previewed exclusively with the pre-launch of the Nike Air Max 720/95 Heron Preston By You. A true Air celebration, Preston was inspired by two significant Air Max silhouettes: the new Nike-born ones, the 720 and the iconic 95.

Nike By You is the customization service that allows everyone to create their own Nike by working imagination and creativity.
In via Pasquale Paoli 1, hosted by the famous shop Antonioli, a Nike By You Studio pop-up has been set up where Heron Preston By You Air Max 720/95 will be absolute protagonists but not only. The preview will give the city of Milan the chance to discover the exclusive Nike customization service, a two-day full immersion where it will be possible to test Nike By You.

It starts on Wednesday, April 10th with an exclusive event for all the Nike members of Milan and will see the presence of Heron Preston, while on Thursday, April 11th the entry to the pop-up will be open to anyone wishing to try the Nike by You digital personalization experience. For the participants there will be the possibility to create and reinvent the Nike Heron Preston Air Max according to their taste; the American designer personally oversaw a series of customization options that include a wide palette of colours, treatments and graphic marks that will give patrons the opportunity to create a unique and personalized sneaker, choosing for the first time between an Air sole Max 95 or an Air Max 720 sole.

The design of the Air Max 720/95 was born from the idea of "Air Everywhere", Heron Preston wanted to express the vision of the concept of Air, Re-tooled Air: infinite creative possibilities, materials to reinvent imagination.

"Air Everywhere for me expresses the infinite spectrum of possibilities, the overcoming of limits and the fun that is experienced in reinventing objects. I enjoy watching what young people create, to see how they do it, both the process and the final product, turning that magic into reality. The thing that most stimulates them right now is the possibility of creating objects that we didn't even imagine we could have. This is the most exciting aspect of Nike By You. A magic toolbox for creating objects. Taking part in this launch is fantastic. I believe that for the new generations it is a stimulating way to show everyone their creativity"

Nike has chosen Milan for the pre-launch of the Air Max 720/95 to inspire future generations through the contamination of ideas, the innate aspect of products and supporting creativity through collaborations with the most famous designers in the world.

The Nike Air Max 720/95 Heron Preston By You will be available as a world premiere in Milan starting April 10th, then it can be purchased on nike.com from April 15th.