Agent 33's workshop for the launch of the New Balance 997H SMU

New Balance and AW Lab present the new 997H SMU, a special make-up of the original model, made in two colorways that combine white, navy blue and red. The event will be held on April 4th, in the AW Lab store in Naples. The most awaited event is the workshop, free and open to everyone, organized with Agent 33, a special international guest who was already a protagonist of the nss kicks area during the last White Street Market in January. The French designer is one of the most talented creative sneaker designers and will provide different shapes of New Balance 997 and 997H, to be cut and assembled by mixing the components of the shoe and its colours, giving free rein to creativity.

Once the event has ended, Agent 33 will publish on his IG 5 profile of the best collages and the most voted, through comments, will see the concept realized in 3D by the same artist. 

A special project dedicated to one of the most iconic shoes of the Boston brand: the 997H, created inspired by the 1991 model, which changed the way of conceiving the technology applied to footwear.

If you are in the area of Via Luca Giordano 55/57 in Naples, from 17 to 20, come and discover a preview of the new New Balance 997H SMU and greet Agent 33, as well as Laced Up, Sparka and Cozy, the sneakerhead communities that are supporting the event. Confirm your presence by writing your name and surname to [email protected]