Zalando launches the "Join the Sneakernet" campaign

A queue of people flowing at hyper-real speed in search of the perfect selfie sneaker, a blogger lab with floating screens connected to the whole world and a gigantic warehouse full of sneakers. These are the ingredients of Join the Sneakernet. The latest Zalando advertising campaign photographed by Alastair Strong virtually recreates the experience of the global network of sneaker enthusiasts who shop on the famous platform every day.

“That of sneakers is one of the most important business units for the Footwear division and contributes significantly to making our platform trendy. Our ambition is to become the reference point for fashion even for all sneaker enthusiasts".

The German company said through Cornelius Lay, Team Footwear Women Fashion Core Fashion & Lifestyle. The new campaign paves the way for Sneakernet, a virtual community where you can shop, post pictures and exchange opinions on the products in the sector or on the coolest outfits to wear like a pair of Nike Zoom 2k or Hero Style 720. The same ones that together at Hero Style 720, Nike React 55, Fila V94M and Asics Gel Kayano, he wears the team of models in Zalando's latest commercial.