Hypebeast expands to Japan

One of the most important countries in Asia for street and youth culture, Japan lies at the epicenter of the scenes developments. Hypebeast today announces its opening of a Japanese branch under Hypebeast Japan Ltd, coming to fruition at the end of March this year. The company will be grounding its cultural influence in the region and marking another step in the furthering expansion in Asia. Hypebeast has appointed Mr. Akihiro Wajima, former director of Farfetch Japan, as the new Managing Director of Hypebeast Japan Ltd., who will play an instrumental role in leading the Hypebeast Japan team to success and continue to push forward its market share. 

“Japan is one of my favorite places in the world - it’s one of the top places globally for cultural opportunities, and possesses an inquisitive, progressive and ready audience to the types of activations, content curation, e-commerce services, and creative production which are indigenous to Hypebeast,” said Kevin Ma, CEO of Hypebeast Ltd. “We are ready to take our business in Japan to the next level. As a first step, we will focus on expanding local editorial coverage and content in Japan, which will help to connect its unique cultural voice to the rest of the world through our Hypebeast platform.” 

Japan is known for its unique take on expressing local and global culture, and Hypebeast has been steadily building a distinctive editorial voice for its streetwear, music and lifestyle space in the region. 

“I am pleased to lead Hypebeast Japan Ltd. and help the team to achieve a new level. Along with Kevin Ma and the team, I am sure we will achieve something exciting together and build a strong presence in Japan,” said Akihiro Wajima.