The SS19 Fendi collection takes a retro-futurist voyage traveling to the heart of Fendi's spirit. Paying homage to Fendi's bold creativity by incorporating the collection's modern urban exotica. With a sporty mix, the collection designed by the late legend, Karl Lagerfeld and Silvia Venturini, takes on the urban jungle, where the pragmatic and the exotic combine, to create a range of garments, for the definitive all-terrain wardrobe. Shot on the outskirts of Milan's urban limits, pushing the boundaries of convention within both street and fashion culture.