New Balance celebrates the strength of women between running and music
In a video introducing the Fresh Foam Zante Pursuit
Fashion
January 28th, 2019
January 28th, 2019
The women's universe told through the worlds of running and music.
Starting from these concepts New Balance created the Pursuit music video in order to launch the new Fresh Foam midsole, which emphasises also the strenght and the power of women.
Through this very energetic music video we're not just using music to encourage physical movement, but we're also trying to support an inner boost towards a personal pursuit.
Allie Tsavdarides, New Balance Director of Global Marketing.
The video, directed by Lauren Sick, stars four New Balance runners, Dutch sprinter Lisanne de Witte, American hurdle-racer Stephanie Garcia, American middle-distance runner Cory McGee and Puerto Rican middle-distance runner and marathoner Bev Ramos. The mission of the clip is to tell the story of each athlete, all trying to find the best version of themselves. The soundtrack of the visual, instead, was created by BEGINNERS, an all-female band, led by bassist and frontwoman Samantha Barbera.
The video introduces also the latest New Balance silhouette, the Fresh Foam Zante Pursuit, designed starting from the experience and the feedback of real runners. Light and breathable, the upper of the shoe grants the best performance in terms of dynamicity and adaptability; the rubber semi-translucent sole is the state of the art of technology while the innovative Fresh Foam midsole provides the best impact with the ground.
The Fresh Foam Zante Pursuit is available in New Balance stores and in selected retailers in two colorways, purple for women and blue for men, with also a black version for both.
