White Street Market is coming back

The first ever Italian event dedicated to the fashion and street culture world is about to come back. 

After the success of last June edition, with more than 9k visitors, White Street Market is ready to make its comeback. From January 12 to 14 2019 SupersudioPiù | Tortona 27 will house this unsual fashion fair, which establishes itself as a real B2C meeting point, where the business and consumer worlds can interact and blend, to the discovery of new trends and of the most important players of the international street culture. 

A great number of brands will be present, like New Balance, arena Icons, Timberland, Dickies, Iuter, Pony, Daily Paper and fashion labels as Nana-Nana, Last Heirs, Lyph, Bob Sdrunk, along with a calendar full of more than 25 activities, happenings, events, presentations and workshops. 

This year the event will focus particularly on the topic of sustainability, at the center of a deep and important international debate, which will be discussed through numerous cultural initiatives, involving fashion, beauty and design brands, like O-Way, Wrad Living and Vanta. Even the Fashion Film Festival Milano will follow this topic with a series of special events and contents focused on Urban Culture and the education to a sustainable culture.

Skateboarding, one of the hottest sports of the moment, will have a prominent role during the event. There will be in fact a half indoor pipe which will host a number of live performances, along with the exhibition of limited edition skate decks by The Skateroom and the presentation of the new book Primitive Skateboarding Belgium 1978, that narrates the history of the sport and its impact on the '70s Belgian culture. 

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