Fashion goes fast and most of the time changes unexpectedly. Trends change and people try to keep up with them, influenced by a thunder called "hype" and constantly looking for the perfect style. ARHTO satisfies this need, whilst feeling at ease and always looking on point. Combining timeless silhouettes with unexpected and contemporary details, ARHTO is hitting the menswear market and is now ready to launch 9 new key garments, 9 items able to fit in a classic closet but reaching out also to the demands of a modern man. Total black looks, enriched by zips, tone on tone buttons and buckles.
The brand was created following this concept and is the result of the creativity of Timur Karamolla and Sarah Hawkins who, together with photographer Jake Millers, have shot a lookbook that in its spontaneity and simplicity communicates "the other side of fashion". Shots taken on the street, close to modern and industrial buildings, normal guys chosen as models that move and smile in front of the camera giving up rigid pose
ARHTO: a brand created to embrace, live in, and last.
