Heron Preston presents Nike Tailwind HP sunglasses

Great news for lovers of fashion collaborations: from November 29 will be available in the stores Nike Tailwind HP sunglasses made by the sportswear colossus with Heron Preston and previewed during the Paris fashion week SS19. Features? Lightweight rubber contoured eyewear frame, that provides clarity and ventilation. The real innovation, however, lies in a series of interchangeable glass lenses MAX Optics, specially designed with a system that reduces the tarnish to always provide the clearest images possible.

Why a collection of sunglasses and not, for example, as in most cases, sneakers? Easy because they are the same ones that Preston wore every day when, 8 years ago, he worked for Nike. The same designer unveiled it in a long post on his Instagram account:

“I wanted to discover more of what the brand had to offer beyond footwear. One of those products I discovered and fell in love with were the Nike tailwind performance glasses. I wore them nearly everyday. They had interchangeable lenses with different colors and felt so innovative to me. This is why I decided that my first collaboration with Nike wasn’t going to be a sneaker or apparel, but an accessory…”

Along with the announcement of the release, Preston declared his love and esteem for "the philosophy, dedication to innovation and focus on the athlete" demonstrated by Nike in the period in which he worked there.

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I think whats interesting about my story of being one of Nike’s newest collaborators is the fact that I actually used to work for the company 8 years ago. That transition from fan to employee changed my perspective of Nike and its products once I started to learn more about their philosophy, dedication to innovation and focus on the athlete. Nike is a sneaker famous brand, but when I worked there, my curiosities exploded. I wanted to discover more of what the brand had to offer beyond footwear. One of those products I discovered and fell in love with were the Nike tailwind performance glasses. I wore them nearly everyday. They had interchangeable lenses with different colors and felt so innovative to me. I was actually hyped on something that wasn’t a sneaker for once! This is why I decided that my first collaboration with Nike wasn’t going to be a sneaker or apparel, but an accessory, laser focused on the very same style of glasses that made me proud to work for such an ambitious and fearless company. I’m happy to announce that on NOV 29th 2018 the world will finally get to experience the “Nike Tailwind HP” performance sunglasses dropping worldwide.

Un post condiviso da NAME HERON PRESTON (@heronpreston) in data: Nov 26, 2018 at 11:34 PST