Bad Deal: discover the latest streetwear brand sensation

Bad Deal is an Italian underground streetwear brand founded and designed by Who is On Next? competition finalists writer Marina Rubini & street artist Zoow24. The brand features a line of unisex t-shirts, jackets, hoodies, bomber jackets and other pieces with intricate graffiti-like art plastered over them. 

“Bad Deal is a love story. An encounter between two seemingly distant worlds, that of writing on printed paper and that of street art. I wrote about the stories that I spread around the house, and Zoow interpreted them on the subway cars during his travels around Europe. So I began to reinterpret his paintings, turning them into words", said Marina in an interview earlier this year. 

On their most recent venture, the label has opened a pop up store in luxury concept store Excelsior Milano where a capsule collection of trenches are currently on sale. “For me the only thing that matters is my art, which in this case are the trenches, I'm really happy to have already sold 3 on the first day and that people are going around with unique items that are hand painted and not printed in series like other brands do! Since I started Bad Deal I paint less actual paintings, because my paintings have become the clothes and I have to say that I enjoy that ... because they move like subway cars, people see them,” Zoow told us.

The pieces at Excelsior will exclusively be on sale until the end of the year.