ADER ERROR's good taste in mistakes

About an year ago, nss magazine had put South-Korean collective Ader Error in the brands of tomorrow list. Well, tomorrow has come and Ader Error has not disappointed.

ADER. The A stands for aesthethic, the D for drawing. An illustrator looking for the perfect asthethic. This is the philosophy of the collective founded in 2014, based in Seoul, but also in Paris, London and New York. What strikes me the most about these guys, with different backgrounds, is the incredible maturity with which they treat fashion forms, silhouettes and concepts. They were able to elevate themselves with sophisticated and mature designs.

Rei Kawakubo's (and Japanese designers in general) as well as Martin Margiela's lessons, especially when it comes to the concept of deconstruction, are clear. Everything is reworked in a new and innovative way, that revises the asthethic of bad taste, an idea explored by many designers in 2018. They prefer to call it ERROR. Fashion magazines are filled with flawed models, blurry images and disturbing topics. This year ADER ERROR has remained true to itself, reworking this theme, taking advantage of the spontaneity of details and styling choices.

If you wanted to be sure about Ader Error's health, well, it's fine, proof its constant growth on the social media. Instagram followers went from 289k to 465k, proving how this pretended bad taste has caught everyone's attention. Photos are still essential, as the videos, in their inexpressiveness, having clear in mind specific references. A further step forward, and maybe one of the reasons of this year's success is the experimentation of new means of communication, never used before by the brand.

Now, after the incredible success of the capsule collection designed with Puma, for the FW18 collection, entitled Web Space, the South-Korean collective has drawn inspiration once again from the early days of Internet and tech. The items featured are brightly colored graphic sweatshirts, double-breast trench coats (with a “burned” hem) and ’90s cut denim jeans.