Being able to create a specific asthethic, always identifiable and recognisable, that is appreciated and loved by different kinds of audiences throughout the years is a very ahrd venture, as well as every designer’s dream. Tommy Hilfiger managed to succeed in this mission, and not only he was able to give his own personal touch to every of his creations, but he made them cool for entire generations of consumers.
The new TOMMY JEANS Outdoors collection is the perfect mix of two core elements of the TOMMY JEANS world. One of the brand’s most important strong points has always been the outerwear, foreseeing the current gorpcore trend and the obsession for tech clothing that unites both form and function, perfect for every situation. This collection, inspired by the TOMMY JEANS Outdoors Expedition line that came out at the end of the 90s, takes back that nostalgia feeling, which in the items is translated into reflective patches, the iconic flag and oversized silhouettes, loved also by younger audiences.
In this shooting nss factory portrayed the must have items of the TOMMY JEANS Outdoors capsule, like the yellow hooded puffer jacket, the cropped sweaters with a TOMMY JEANS graphics on the back, or the reversible gilet. The cool kids of today interpret the outerwear by TOMMY JEANS according to their vision.
The TOMMY JEANS Outdoors capsule collection will be available from October 15, on Tommy Hilfiger website, at selected TOMMY HILFIGER and TOMMY JEANS stores, and at exclusive boutiques like Antonia in Italy.
Photographer Vincenzo Schioppa
Stylist Erika Infantocci
Production Giada Tinelli
MUA Marta Mariotti
Art Direction & Production nss factory
Casting nss factory
Cool kids Matteo Guelfi, Pietro Seregni, Kyro XIX, Spacerlopren, Evelin Peach, Ilaria Bigg
