The Calvin Klein and Amazon's virtual market
And the release of a special A$AP Rocky jacket
Fashion
October 4th, 2018
October 4th, 2018
Save these dates: 5, 6 and 7 October. In these three days, Calvin Klein and Amazon Fashion join forces for an interactive event to be held in New York in the Flatiron plaza area, on 23rd Street between Broadway and Fifth Avenue in Manhattan. Visitors will have access to a real market, enriched by virtual experiences and shopping.
In fact, they can become "protagonists" of the brand's advertising campaign by using interactive booths or popcorn stalls, the Popcorn Stall, but also use a jukebox equipped with the Amazon Alexa system to control music and lighting with voice and interact with music on digital screens. There will also be the opportunity to try some Calvin Klein jeans looks and then buy them on the e-tailer app founded by Jeff Bezos. That's all? No. For the first time in its history, Calvin Klein will launch an exclusive limited edition product on Amazon, the A$AP Rocky Trucker Jacket, a denim jacket dedicated to the rapper and record producer of the United States, on sale starting from October 5th. What are you waiting to go to NY?
