The Moncler Genius The Next Chapter event

Moncler Genius project has been one of the fashion highlights of the year, with seven different contemporary designers doing unique capsules collection each. We’ve been closely following the progress and done interviews with many of the main protagonists, Hiroshi Fujiwara, Kei Ninomiya, Craig Green, Simone Rocha, 1952. The project has been exciting for many reasons, not only has the concept given fruit to some amazing pieces of clothing, but the whole approach has been innovative on a number of levels. Starting with the showcase event in February, where instead of your standard fashion show something that can be described as a massive, multi-room, gallery installation took its place, where the designers were designated a room each and special purpose-built exhibitions were created to show off the clothing. Allowing attendees to take there time, become immersed, and experience the whole project on a much deeper and tactile level compared to your standard runway show that far too often passes by too quickly. Then the inspiration from street fashion in terms of drops, having a new capsule drop ever 3-4 weeks, disrupting the standard seasonal model, is incredibly satisfying for consumers, as there is a constant flow of news and items coming instead of the longer dry periods between the regular spring and summer seasons. 

A question that we have naturally been asking ourselves is how would this concept continue? Today after last nights Moncler event during Milan Fashion Week, we can now reveal, Moncler Genius, The Next Chapter. In the industrial barracks that surround Porta Romana, Moncler presented another large-scale fashion exhibition, with a gallery room dedicated again to each of the Genius project's protagonists. 1952, Simone Rocha, Craig Green, Kei Ninomiya, and Hiroshi Fujiwara, will all return for another round of capsules. At the event, Moncler 1952 deconstructed and reconstructed whole outfits and details in endless geometric variations that built a hypnotic video collage. Simone Rocha gave sensual tangibility to an English garden in full bloom, letting petals, leaves, and flowers unfurled on screen. Craig Green played with physics with large-scale kitesurfing inspired models that have been filmed in real time to create an exploration of motion and air. The modular constructivism of Noir Kei Ninomiya translated into a computerized reconstruction of a 3D virtual garment model shown on big screens, and finally, Fragment Hiroshi Fujiwara created a cinematic animation that describes an adventure through the elements and seasons. 

Photos: Moncler & Loren Bentil

Only a few pieces were teased from each of the designers at the press event earlier the same day, but their aesthetics have continued to evolve and a new round of exciting creations are assured, as we look forward to another exciting year of Moncler's Genius project, affirming once again its progressive ethos based on invention and innovation. 

Stay locked to nss for all the details and lots of exclusives as the next Chapter of Genius Project unfurl.