F IS FOR...graFFiti
Fendi calls eight graffiti talents for a special performance
September 14th, 2018
Fendi continues its adventure to discover new worlds and new ways of expressing itself through art, design and... graffiti. F IS FOR... launches a new project with the help of eight artists who, under the guidance of the Roman brand, gathered at the Palazzo della Civiltà Italiana for a special night-time graffiti-art performance. An appointment under the banner of creativity and talent that is hidden behind Fendi's total white tracksuits.
In this way Fendi approaches the world of Millennials and pays homage to the long tradition of graffiti art. Because after all, street art had always this aim: to celebrate what is beyond aesthetics, dwelling on the message, communicate something concrete and mark the story once again.