PUMA CELL Endura: the return of visible green unit
Discover all the secrets of the silhouette made in 1998
September 13th, 2018
For the first time in 1998, following the trend of visible running technology, PUMA launched the CELL Endura technology. The hand-stitched sneaker featured a breathable mesh upper with suede layers and leather coatings. The detail that most of all characterized the silhouette were the green accents: the structure of laces, logos and above all the visible unity of the sole, contrasted with their bright shades the white and the black of the shoe.
Today PUMA re-launches the CELL Endura sneakers after 20 years. Digital stitching, innovative materials and production techniques are the only changes made to the OG version.