Riccardo Tisci's revolution
“Modern luxury means being socially and environmentally responsible."
September 6th, 2018
A new era has begun at Burberry.
The arrival at the historic English fashion house of Riccardo Tisci as creative director and Marco Gobbetti as CEO coincides with a new vision of small and large revolutions. The first? The re-branding by the graphic designer Peter Saville, who has revisited the logo with captivating and modern Sans Serif character, also accompanied by a renewed monogram, an interlocking lettering inspired by the archival drawings of the house.
Ok the desire to protect the image of a brand, but really the discount on the goods is more scary to the fashion industry that burn it, generating, according to BoF that quotes a letter written by the retailer ThredUp, 10% of global carbon emissions? Not for Gobbetti who said in a note:
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success.”
“Having more frequent and tighter collections that can be really targeted […] that allows you to be much more precise in the way you design, you buy and you sell.” A perfect example of this philosophy? The capsule collection with Vivienne Westwood.
To know the upcoming Burberry revolutions, above all from the stylistic point of view, we should wait until September 17, when Riccardo Tisci will present his first collection as creative director of the label during London Fashion Week.