The ultimate guide to the fashion Made in Oslo

For many August is synonymous with no stress, holidays, relaxing away from work and exotic beaches. But there are some people that in the middle of the hottest month of the season, still have to think about work, or rather, about fashion. From August 14 to 16 Oslo will be fully operational, busy (and stressed) by its highly anticipated Fashion Week SS19. You have understood well, while in Italy we will be busy celebrating the August holidays, the Norwegians will have to think about what outfit shows off their streetstyle, what trend will prevail on the catwalks and brands like Kit Wan, SERAC, Cathrine Hammel or Epilouge will be in the full swing of their show preparations.

But, what's behind Oslo Fashion Week? Or rather, what is there to know about the fashion Made in Norway? We'll reveal it to you with a special guide to the trends Made in Oslo.

 

History

All right, we're not talking about the Paris FW, but for this reason the best thing is to cancel every prejudice and, armed yourself with curiosity, to go out to discover those who does not make fashion its strong point, to understand where the influences come from and why Oslo has decided to dive headfirst into a reality that sees London or Milan as challengers.

Often the minor fashion weeks are not organized to "challenge" the historic giants, but to give a voice to the smaller talents, that decided to develop them in their home country. The Norwegian fashion week is more focused on the commercial factor compared to the aesthetic: the aim is to set up a fair that serves as a window to the best that the city has to offer, even at the cost of putting aside glitz and mega parties with the stars in the front row. The stars here are for the Norwegians and for all those who go so far to find out how special they are in their diversity.

The Norwegian streetwear does not detach much from what we usually see worn by the most famous fashion icons of the big capitals, but what most characterizes the 'Scandinavian simplicity' is the most elegant and neutral approach with that world. Keywords: sporty-chic mix, comfort and inspiration.

 

Best Shop 

Stress - Karl Johans Gate 8

Store founded in 1994, is the meeting point of every self-respecting sneakerhead. This shop boasts merch that is often not found in the city, offering its customers special capsules signed Stussy, Carhartt or adidas.

Curiosity: Stress was also the first store in Scandinavia to sell Nike as a lifestyle brand.

YME - Karl Johans Gate 37

When art and design meet fashion. This happened in these store: YME. It is a boutique that develops into floors and categories, where you can not only make purchases, but also relax by reading a book or reading a magazine on an armchair placed on the terrace.

 

Best Designer: Kit Wan 

Visionary, contrasting, future and past, innovation and passion: all this is Kit Wan, a Chinese designer based in Oslo. His collections strike at first sight thanks to the clear fusion that they reveal between various aspects that commonly belong to man: psychology, technology, passion or culture. Games of colors and unusual use of materials.

 

Influencers

@linnoeymo: inspiration, light colors & fashion 

 

@sofielandvik: crazy-chic

 

@eleonorasilang: streetwear & sunglasses