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#TimeToParr: the photographic journey by Gucci
The new digital-only project shot by the British Martin Parr
Fashion
July 20th, 2018
July 20th, 2018
Alessandro Michele continues to explore IG as a source of inspiration and a pool from which to draw new and interesting talents to collaborate with.
It all started three years ago when Gucci launched #GucciGram, inviting 31 international artists to remix the iconic models of the brand with their personal taste and show off the incredible results on Instagram.
After collaborations with Ignasi Monreal, Coco Capitan, Unskilled Worker and other talents, it is now Martin Parr's turn.
Together with the British photographer, Gucci presents the digital-only #TimeToParr project, a visual diary to interpret the Florentine brands watches in nine places that have received the official designation of Gucci Place (Chatsworth House in Derbyshire; Bibo in Hong Kong; Waltz in Tokyo, the Angelica Library in Rome, the Maison Assouline in London, the Los Angeles County Museum of Art (LACMA) in Los Angeles, the Sonnino Castle in Montespertoli, Florence, the Gucci Garden in Florence, and the Dapper Dan Atelier in Harlem New York).
As in all his works, even here the protagonists are unknown immortalized in real situations, trivial and daily that the ironic and unmistakable look of Parr manages to turn into something completely unexpected.
