Ivy Park's Pre-Fall 2018 collection celebrates the love for sports
Activewear for cool people
June 8th, 2018
After announcing a few months ago, on the occasion of International Women's Day, the SS18 campaign with a cast of several different athletes, Ivy Park is now ready to show us its creations for the Pre-Fall 2018.
The references? American football, cycling, boxing and baseball.
For its latest collection, Beyoncé's brand focuses on casual items such as oversized t-shirts, cut sweatshirts and matching sets, revisiting the American football uniforms in Airtex fabric and adding ergonomic panels to the tees on the shoulders to facilitate the movements. The influence of cycling emerges from the t-shirt with oversized logos and second skin shorts. The reference to boxing is clear in the high-waisted shorts, with a rubber patch logo on the back and a drawstring to ensure the right fit, but also in the short-sleeved shirts with the open back. The linear contour panels mimic baseball stitching.
Don't miss out the leggings and open-cut bodies, items always present in the collections, in graphic black, ink blue and optic white with vivid poppy red and tiger orange.
Do you still have doubts that Ivy Park produces activewear for cool people?