Supreme 3.0: we welcome Supreme Spain

The Supreme phenomenon is officially taking over but no, this time we're not talking about the New York brand founded in 1994 by James Jebbia, nor the Supreme Italia label that, between controversies, pros and cons, still manages to spread its merch in a "legal" manner in our country. Now it's time to talk about Supreme 3.0, Made in...Spain!

Born this year, Supreme Spain already "boasts" a wide range of products, from casual tees to hats, skate decks and iPhone covers, all branded with the traditional logo that, in this case, is detached from the red background of the label of NY to opt for a mustard version. As a cherry on the cake, Supreme Spain (like Supreme Italia) offers its customers products not only for men but also for women and children.

At this point it's time to ask a question: why? Why has this country also decided to give life to a brand that, once again, will infuriate a lot of people and, above all, fans of the original brand?

Putting aside a moment the possible criticism, it is interesting to try to understand why charts, manager or whoever there is behind, has decided to throw on a blindfold in the tornado of streetwear "challenging" one of the most influential fashion giants of our day? Is it maybe less the risk, then its the incoming gain? Especially if when looking at Supreme Spain's online e-commerce, it is easy to see already sold-out items. Apparently some Spaniards do not prefer original garments.

This new brand has also opted for a logo with a larger writing with an explicit reference, not to Supreme, but to the one used by Supreme Italia...

It does not seem necessary to add anything else, the unpredictable world of fashion reserves us crazy news day by day: a new challenger is coming to the fake world.