Kris Van Assche is the new creative director of Berluti

"... I will inform shortly who will be my successor"

These were the words of Mr. Ackermann when he declared that he had abandoned his creative director journey at Maison Berluti.

A man who has certainly kept his word, because the communication arrives immediately, after a few days, through Instagram, one of the most social and followed portals of the moment: Kris Van Assche will lead the Berluti collections. The ex mind of Dior Homme had in fact recently announced his retirement after 11 years of work, and now states: 

"I have always wanted to build bridges between the savoir-faire, the heritage of a house and my clear-cut contemporary vision. Antoine Arnault spoke to me of his ambitions for Berluti and it is with great pleasure that I accept this new challenge which fits perfectly with my own will and vision. ".

This post published three times on his profile, appears immediately decided, without hesitation, convinced to be able to give that extra touch to the brand, maybe revolutionize it, open it to new generations and maybe write the story again.

Who knows who will be the next protagionist of this crazy game of chairs that fashion is "secretly" directing...